The category of Best Collaboration will be focussed on campaigns or features between two or more content creators. For campaigns, the effectiveness of the collaboration will be important when it comes to achieving marketing targets and KPIs.
For features (as well as campaigns), there will also be a focus on how well the content creators have worked together, with various pieces of content woven together for the overall feature.
For features (as well as campaigns), there will also be a focus on how well the content creators have worked together, with various pieces of content woven together for the overall feature.